Go-To-Market Advisory Consulting

Specialized expertise for scaling your revenue engine_

Maximize your Go-To-Market Strategy

At Stage 7, we provide specialized go-to-market advisory services designed to help B2B organizations optimize their commercial infrastructure, accelerate revenue growth, and build sustainable sales operations. Our strategic advisory services complement our core CREATE. WIN. GROW.™ framework, ensuring every aspect of your revenue engine is engineered for excellence.

CRM Strategy_

Transform your CRM from a data repository into a strategic revenue tool

Many organizations struggle with CRM implementations that fail to deliver actionable insights or drive sales behaviors. Our CRM Strategy advisory services help you design and implement a CRM approach that:

  • Aligns with your sales process and supports key decision points
  • Drives adoption through intuitive workflows and meaningful outputs
  • Delivers actionable pipeline visibility and forecast accuracy
  • Provides management with coaching tools and performance analytics
  • Aligns with your sales process and supports key decision points

We help you maximize ROI on your CRM investment while creating a system that salespeople actually want to use because it adds value to their daily activities.

Sales Talent Sourcing & Assessment_

Build the right team with the right capabilities

Your revenue potential is directly tied to the quality of your sales talent. Our Sales Talent advisory services help you:

  • Develop competency models specific to your sales roles and challenges
  • Create structured interview processes that identify top performers
  • Implement assessment tools to evaluate both skills and cultural fit
  • Build onboarding programs that accelerate time-to-productivity
  • Design career paths that retain your best talent

We help you move beyond gut feelings to a systematic approach for building and maintaining a high-performance sales organization.

Sales Deployment Modeling_

Optimize your coverage model to maximize market opportunity

Many organizations struggle with how to efficiently deploy their sales resources. Our Sales Deployment advisory services help you:

  • Analyze your market opportunity by segment, geography, and product line
  • Design optimal territory and account assignments to maximize revenue
  • Balance hunter and farmer roles based on your specific business model
  • Determine optimal headcount and resource allocation
  • Create scalable models that grow with your business

We help you create a deployment strategy that ensures the right resources are focused on the right opportunities at the right time.

Channel Strategies_

Accelerate growth through optimized partner relationships

For many B2B organizations, the right channel strategy can dramatically expand market reach. Our Channel Strategy advisory services help you:

  • Assess optimal channel mix based on your market and solutions
  • Design partner programs that drive mutual growth
  • Create enablement programs that build channel capability
  • Implement governance models for channel conflict management
  • Develop metrics and scorecards for channel performance

We help you transform your channel relationships from transactional to strategic, creating sustainable growth for both you and your partners.

Fractional CRO/CSO Services_

Executive expertise without the full-time commitment

Not every organization needs or can justify a full-time Chief Revenue Officer or Chief Sales Officer. Our Fractional CRO/CSO services provide:

  • Experienced executive leadership for critical revenue initiatives
  • Strategic guidance on sales organization design and execution
  • Board and investor-level representation and reporting
  • Interim leadership during transitions or growth periods
  • Mentoring for emerging sales leaders

We help you access senior revenue leadership expertise scaled to your specific needs and growth stage.

Variable Compensation Design_

Drive the right behaviors with strategic incentive plans

Compensation drives behavior, yet many organizations struggle with plans that don't align with strategic objectives. Our VariableCompensation advisory services help you:

  • Design incentive structures that align with your revenue strategy
  • Balance short-term performance with long-term growth objectives
  • Create clear, motivating plans that sales teams can easily understand
  • Implement governance processes for special situations
  • Optimize cost of sales while maximizing performance

We help you create compensation plans that motivate yourteam while delivering predictable financial results.

Performance Management Metrics_

Measure what matters for sustainable growth

Effective performance management requires the right metricsat the right levels. Our Performance Management advisory services help you:

  • Define leading and lagging indicators for sales success
  • Implement dashboards and reporting that drive better decisions
  • Create accountability systems that balance control with empowerment
  • Design review cadences that identify issues before they impact results
  • Build coaching frameworks around objective performance data

We help you create a performance management approach that drives consistent execution while providing early warning of potential issues.

Let’s get started_
Partner with Stage 7 for Go-To-Market Excellence. Our Advisory services can be engaged individually to addressspecific challenges or combined as part of a comprehensive revenuetransformation program. Each engagement is customized to your specific businesscontext, market dynamics, and growth objectives. Contact us todayto discuss how our GTM Advisory services can help you achieve sustainable,repeatable, and scalable revenue growth.
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